philanthropy meets bottled sweetness

It’s 8am and the fair trade sumatran blend is already brewing. This we’re familiar with, but the Germans have beat us to the punch again, channeling philanthropy and fair trade practices through a sweet childhood favorite, lemonaid- or they like to call it lemonAID. It’s juice and sugar cane is sourced from fair trade coops in Brazil and Paraguay, and a share of the proceeds are given back to the countries in need. I’ll drink to that. (Source: theurbangrocer.com)

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: